Creativity in Product Innovation Jacob Goldenberg

ISBN: 9780521800891

Published: February 11th 2002

Hardcover

240 pages


Description

Creativity in Product Innovation  by  Jacob Goldenberg

Creativity in Product Innovation by Jacob Goldenberg
February 11th 2002 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 240 pages | ISBN: 9780521800891 | 6.48 Mb

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind ofMoreCreativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates.

This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.



Enter the sum





Related Archive Books



Related Books


Comments

Comments for "Creativity in Product Innovation":


unitedmisfitsgaming.freedlbooksread.site

©2011-2015 | DMCA | Contact us