Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media Mel Carson

ISBN: 9781283613132

Published: February 25th 2013

ebook

232 pages


Description

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media  by  Mel Carson

Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media by Mel Carson
February 25th 2013 | ebook | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 232 pages | ISBN: 9781283613132 | 8.13 Mb

Pioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate. It features twenty inspirational interviews with those who have defined digital formats and campaigns,MorePioneers of Digital is about those individuals who have truly altered the way advertising, marketing and other communications industries operate.

It features twenty inspirational interviews with those who have defined digital formats and campaigns, revealing the stories behind the groundbreaking ideas and creative ingenuity that have shaped the digital world. The pioneers profiled in the book come from the seemingly unrelated fields of design, gaming, music, journalism, branding, search and social networking but they were the first to realize the potential of the digital technologies they used.

Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google, Pioneers of Digital provides unique insights and advice for anyone interested in commercial online thinking.



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